I’ve always felt jewellery is deeply intimate. Beyond beautiful adornment, it’s an expression of identity. It can hold memory, mood, meaning and has the quiet power to transform the way we feel in our own skin.
I wanted to create a space where people could connect more meaningfully with the jewellery they desire instead of moving through a generic shopping experience. This is inspiration behind Aluma.
– Samantha Francis, Founder
THE ALUMA MISSION
We want to make people fall in love with high quality forever-worthy jewellery that’s made to be worn, lived in, and cherished.
Your jewellery changes with your mood, your outfit, and the life you’re living. That’s why we work with BIS Hallmarked 18k/14k gold and 925 silver, pairing thoughtful design with carefully chosen gemstones to create pieces that hold up beautifully to real life.
THE ALUMA DESIGN PHILOSOPHY
Timeless with a twist
Rooted in interesting design and versatility, details and styles that evolve with your mood and individuality.
Intentional Materials, Always
BIS Hallmarked gold, 925 silver and handpicked gemstones that can be lived in and loved.
Amplify Personal Style
Creating pieces that feel personal, expressive, and entirely your own.
